We all started somewhere. Lately I’ve been thinking about how folks get started doing Content Strategy. This blog is full of my thoughts on the topic. But what do other Content Strategists say? To find out, I asked a few of my Content Strategist friends. Here’s what 6 of them had to say. Strategize your strategy “This […]
Well, the title says it all. I’m ridiculously excited to be on the schedule to speak at Confab Central 2017 this year. Confab is the content strategy conference, boasting amazing speakers (like Levar Burton keynoting!), a fantastic venue, stimulating discussions, and cake. Lots of cake. Will I see you in Minneapolis this year?
Holy cow. My world has gone bot-crazy. Everybody’s talking about bots. In Facebook and Slack groups, at work, reading analyst reports—no matter where I look, chatbots are the hot topic. As Content Strategists, we sit at the intersection of User Experience and language. So we’re uniquely positioned to help create chatbots that deliver relevant, useful […]
Last year, I taught an introduction to Content Strategy course at General Assembly. It was amazing and I met some super-bright, motivated folks. One student followed up with me, and we had lunch a couple months after the class. She confided that her agency didn’t have a Content Strategy practice but they really needed one. […]
If you’re a copywriter, tech writer, editor—or even a designer or developer—looking to become a Content Strategist, you might be wondering, “Is it for me? What qualities make a good Content Strategist?” I got my first job as a Content Strategist in 2012 (after having done some Content Strategy job duties for a while in […]
Yesterday I visited my alma mater, the University of Virginia. They have something called a “January Term,” a 2-week period during holiday break when you can take a really intensive class. Some co-workers are helping to instruct a class on chatbots. Their students were preparing presentations for their final projects, and the class needed someone […]