Do you work with smartphone apps? If not, you probably will soon. That’s because apps are a HUGE channel for organizations to reach customers, prospects, donors… whoever they’re looking to reach. But unfortunately, it’s not easy out there for an app. Think about the apps you’ve used in the past month. Did you tend to […]
If you’re new to Content Strategy, there are some people you just have to follow. On Twitter, YouTube, at conferences, by reading their books. They just have too much wisdom to dispense. I’ve learned a ton from practicing Content Strategists who generously share their knowledge. I thought I’d highlight a few of them here. Here […]
A great question came up on Facebook a few days ago: How do I get my “foot in the door” with my first job as a Content Strategist? Of course, there’s not one magical thing you can do to clinch your dream job. You have to do several things. But before you get overwhelmed, realize […]
This blog is full of my thoughts on the topic. But what do other Content Strategists say? To find out, I asked a few of my Content Strategist friends. Here’s what 6 of them had to say. Strategize your strategy “This is going to sound meta, but much of the success or failure of what […]
Well, the title says it all. I’m ridiculously excited to be on the schedule to speak at Confab Central 2017 this year. Confab is the content strategy conference, boasting amazing speakers (like Levar Burton keynoting!), a fantastic venue, stimulating discussions, and cake. Lots of cake. Will I see you in Minneapolis this year?
Holy cow. My world has gone bot-crazy. Everybody’s talking about bots. In Facebook and Slack groups, at work, reading analyst reports—no matter where I look, chatbots are the hot topic. As Content Strategists, we sit at the intersection of User Experience and language. So we’re uniquely positioned to help create chatbots that deliver relevant, useful […]