Last year, I taught an introduction to Content Strategy course at General Assembly. It was amazing and I met some super-bright, motivated folks. One student followed up with me, and we had lunch a couple months after the class. She confided that her agency didn’t have a Content Strategy practice but they really needed one. […]
If you’re a copywriter, tech writer, editor—or even a designer or developer—looking to become a Content Strategist, you might be wondering, “Is it for me? What qualities make a good Content Strategist?” I got my first job as a Content Strategist in 2012 (after having done some Content Strategy job duties for a while in […]
Yesterday I visited my alma mater, the University of Virginia. They have something called a “January Term,” a 2-week period during holiday break when you can take a really intensive class. Some co-workers are helping to instruct a class on chatbots. Their students were preparing presentations for their final projects, and the class needed someone […]
When you think of designing mobile apps, what tasks come to mind first? Creating a product map, designing prototypes, interviewing stakeholders? Probably. What about planning your push notifications? Believe it or not, your push notifications can really help inform your app’s UX design. Read this article I wrote for Urban Airship’s blog to learn more.
This year, something extraordinary happened. A successful mobile design and development agency asked me to join its team as their first content strategist. I said yes. What makes me excited about my current role is that, not only do I have more experience with what works and what doesn’t when introducing content strategy to an […]
It’s a holiday week (hope you had a Merry Christmas!). So it’s not a particularly intense week for reading. But I did find a few articles I thought you might like. Customer experience: what is it and why should you care? and How content shapes customer experiences — Acrolinx As content strategists, we’re constantly trying […]