Passive aggression
Posted on 08. Feb, 2010 by Melanie.
The passive voice sucks all the life right out of your writing, especially marketing copy and narrative writing. Technical and academic audiences are often more accepting of the passive voice — but that doesn’t make it a good idea.
Continue Reading
Making every word count
Posted on 01. Feb, 2010 by Melanie.
Every unnecessary word you trim from your drafts saves your audience time. It spares them some boring detail they didn’t need. It adds force to your writing.
Continue Reading
What the Twitviewer worm can teach us about web content
Posted on 25. Jan, 2010 by Melanie.
Its shoddy content led me to surmise (rightly) that the “app” was, in reality, a hastily thrown together hack.