Most brands have distinct jobs they assign to their website and their mobile apps. But every once in a while, a confused client may ask, “Which should I build, a mobile app or a mobile-friendly (aka responsive) website?” It turns out that, from the user perspective, a native mobile app (purpose-built for iOS or Android) plays a […]
Do you work with smartphone apps? If not, you probably will soon. That’s because apps are a HUGE channel for organizations to reach customers, prospects, donors… whoever they’re looking to reach. But unfortunately, it’s not easy out there for an app. Think about the apps you’ve used in the past month. Did you tend to […]
When you think of designing mobile apps, what tasks come to mind first? Creating a product map, designing prototypes, interviewing stakeholders? Probably. What about planning your push notifications? Believe it or not, your push notifications can really help inform your app’s UX design. Read this article I wrote for Urban Airship’s blog to learn more.