When I first learned about Content Strategy, I knew it was what I wanted to do. As a tech writer, I was surprised to find that I spent a majority of my time doing non-writing tasks like solving content management issues, structuring navigation, and setting editorial standards. The idea that there was a group of […]
When you think of designing mobile apps, what tasks come to mind first? Creating a product map, designing prototypes, interviewing stakeholders? Probably. What about planning your push notifications? Believe it or not, your push notifications can really help inform your app’s UX design. Read this article I wrote for Urban Airship’s blog to learn more.
It’s a holiday week (hope you had a Merry Christmas!). So it’s not a particularly intense week for reading. But I did find a few articles I thought you might like. Customer experience: what is it and why should you care? and How content shapes customer experiences — Acrolinx As content strategists, we’re constantly trying […]
Happy December! I want to start sharing some of the more thought-provoking blog posts I find in my travels around the Internet. They may have to do with digital, technology, writing, critical thinking, or anything else I find interesting and useful. Hope you do too! The scientists who make apps addictive — 1843 Magazine A […]
If you’ve never seen the hive diagram made famous by Kristina Halvorson, it’s useful in helping us to define which other roles content strategists interact with on a team. In giving this more thought, I decided to diagram a few deliverables and services that content strategists typically provide, which other roles might also create them, […]
On May 7, I was fortunate to attend a workshop led by Daniel Eizans on mental modeling. I learned several useful techniques. These are my notes, and you can see Daniel’s slides and downloads on his site too. Photos from the mental modeling workshop Part 1: Contextual Inquiry Contextual inquiry: a structured form of interviewing […]