Back in 2010, I got to speak at the Interactive Strategies Conference in Houston. My friend Rachel Parker, who I’d met at the Content Strategy Meetup I had just started, was there to speak about Content Strategy. (I was presenting on SEO copywriting, since I was still a Content Strategy noob.)
I couldn’t watch her presentation, since we both spoke at the same time. But I heard she completely nailed it.
When it comes to Content Strategy, Rachel just gets it.
That’s why I was so pleased when she invited me onto her podcast, the Content Marketing Podcast, to talk about Content Strategy.
Of course, she asked a ton of insightful questions about Content Strategy, Content Marketing, where they overlap, and where they differ.
Head over to Rachel’s site to hear the podcast episode, titled Content Strategy 101: An Interview with Melanie Seibert.