When I first learned about Content Strategy, I knew it was what I wanted to do. As a tech writer, I was surprised to find that I spent a majority of my time doing non-writing tasks like solving content management issues, structuring navigation, and setting editorial standards.
The idea that there was a group of folks already working at the intersection of Information Architecture, User Experience, and writing excited me. I wanted to join this world!
But how? I read as many books as I could and starting integrating Content Strategy techniques into my work.
It took a few years, but eventually I landed a great role as a Senior Content Strategist for a tech company.
Lately I’ve been thinking about this process. What if someone had guided me on the path, pointed out obstacles, and given me strategies for overcoming them? My transition from writer to Content Strategist may have happened quicker and with less stress.
That’s what inspired me to create my upcoming course, Getting Started with Content Strategy. I wanted to give writers and other digital pros a roadmap to help them integrate the most powerful Content Strategy techniques I’ve learned into their work, as quickly as possible. From there, those folks can choose to stay in their roles, or look for a Content Strategy position like I did.
If you’re interested in integrating Content Strategy into your design process, or if you’re a writer who wants to up-level your career by adding strategic thinking to your content tasks, check out Getting Started with Content Strategy!
And let me know what you think.