I want to start sharing some of the more thought-provoking blog posts I find in my travels around the Internet. They may have to do with digital, technology, writing, critical thinking, or anything else I find interesting and useful. Hope you do too!
The scientists who make apps addictive — 1843 Magazine
A fascinating look at the tightrope designers and engineers walk between manipulating their users and serving them. Who’s really in control of the interaction? Quote:
The more immediate and intense a rush of emotion a person feels the first time they use something, the more likely they are to make it an automatic choice. It’s why airlines bring you a glass of champagne the moment you sink into a business-class seat, and why Apple takes enormous care to ensure that a customer’s first encounter with a new phone feels magical.
Want a better website? Hire a professional — Carrie Hane
It’s almost 2017 and companies still trust their digital properties to employees who are a) inexperienced, or b) have other responsibilities. Running a site or digital product is a big job. Give it the priority it deserves. Quote:
The adage ‘If you think hiring a professional is expensive, try hiring an amateur’ is no less true for digital work than any other work. When you invest in digital the way you do in other areas where you’ve accepted that you need to bring in professionals, like accounting and law, you’ll get much more out of it. And you won’t have to pay again to fix what the amateur didn’t do.
Some writing mistakes just aren’t OK — Acrolinx
As a recovering former card-carrying member of the Grammar Police, I have to giggle and shake my head as I read about these familiar writing mistakes. Yes, we’ve all made them. Fortunately, in addition to pointing them out, Acrolinx provides some resources to fix them. Quote:
In this post, we’ve decided to rant about some of our biggest content pet peeves. These are common writing mistakes that we just don’t have any patience for.
The design of legal terms — Amy Thibodeau
Boy, was this amazing. Amy (former content strategist at Facebook, currently working at Shopify) analyzes an update to Uber’s Terms of Service, with devastating results. Whether intentional or not, these legal updates are absurdly impossible to understand and comply with. Quote:
The best way to judge how much a company cares isn’t in their pithy release notes, quirky animations, hazy-filtered promo videos, or cute graphics. It’s in how much the company tries to clearly explain or obstruct your ability to make important legal decisions about what you give it and its role in your life.
SnapApp’s roundup of predictions about B2B marketing has several familiar faces. Including mine. 🙂 Quote:
We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. While many familiar trends were mentioned, some new ones surfaced. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.
That’s a quick look at what I’ve been reading lately.