I survived! I actually gave a talk in front of other humans and lived to tell the tale. The Accidental Writer: Great Web Copy for Everyone Thanks to everyone who came out and said hi. I got lots of very nice comments. Some folks liked what I had to say. Some had points of disagreement… […]
I was surprised and intrigued by the response to my last blog post about whether web writers should use the phrase “click here.” The most provocative comment came from content usability expert Angela Colter, who’d written a blog post on this very thing, oh … two years ago. So, here are my current conclusions: 1. […]
Shocked. Appalled. Scandalized. That’s how I felt when I ran across an article asserting that using “click here” to indicate links in copy is actually (gulp) okay.
Lately, I’ve realized I’m a bit of a copy nerd. Well, maybe not “a bit.” Maybe I’ve plunged headlong into the depths of abject dorkitude in my enthusiasm for really creative, inspired copy. At any rate, I noticed, I sure do spend a lot of internal monologue time assessing copy—whether it be web copy, radio […]
Share your message by blogging, writing, and speaking. Build a network, both online and in person. Be confident. Awesome points, all. But there are three points I want to add, to tailor it for writers like us.
I left the 2010 STC Summit with tons to think about, motivated to do everything I can to plan, create, and maintain effective content. And getting to meet a who’s who of writers and experts was a pretty sweet perk.