It’s a holiday week (hope you had a Merry Christmas!). So it’s not a particularly intense week for reading. But I did find a few articles I thought you might like.
As content strategists, we’re constantly trying to help our clients and co-workers see the big picture. Sometimes that means zooming out from a focus on punctuation to reassessing the structure of an article. At other times, we refocus stakeholders from editing a single page to analyzing its place in the site as a whole.
But rarely do we take a truly holistic view of the entire customer experience. That’s why this pair of articles from Acrolinx is an excellent reminder that to the user, one touchpoint is just as powerful as another—regardless whether it’s owned by digital marketing, sales, public relations, or someone else in the company.
If you’re wondering why we’re blogging about customer experience, it’s because content has an important role to play in shaping customer experiences. After all, content is often a critical part of most of your customers’ interactions with your brand.
Introducing WillowTree Usability Labs — WillowTree, Inc.
At the risk of crossing the streams of work and “personal brand,” I’m sharing this article from my employer, WillowTree. That’s because I’m super-excited about our new Usability Labs!
WillowTree Usability Labs is a physical space built to our UX team’s specifications to help us conduct better in-person user tests. The space includes an observation room, 2-way mirror, and a testing room with a multiple cameras and microphone configuration for recording.
Not only do I get to work at a company that values user research—they actually built an entire lab suite to optimize our in-person user testing. Already I’ve observed several user interviews in this space, which has been an amazing opportunity. Check it out!